Current:Home > MyAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Mastery Money Tools
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-17 11:08:18
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (16628)
Related
- The Daily Money: Spending more on holiday travel?
- U.S. to house migrant children in former North Carolina boarding school later this summer
- California’s New Cap-and-Trade Plan Heads for a Vote—with Tradeoffs
- How Deep Ocean Wind Turbines Could Power the World
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- The first full supermoon of 2023 will take place in July. Here's how to see it
- Launched to great fanfare a few years ago, Lordstown Motors is already bankrupt
- How Many Polar Bears Will Be Left in 2100? If Temperatures Keep Rising, Probably Not a Lot
- Trump wants to turn the clock on daylight saving time
- Jessica Biel Shares Insight Into Totally Insane Life With Her and Justin Timberlake's 2 Kids
Ranking
- Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
- Landon Barker Appears to Get Girlfriend Charli D'Amelio's Eye Tattooed on His Arm
- Are Electric Vehicles Pushing Oil Demand Over a Cliff?
- These City Bus Routes Are Going Electric ― and Saving Money
- Moving abroad can be expensive: These 5 countries will 'pay' you to move there
- Trump Aims to Speed Pipeline Projects by Limiting State Environmental Reviews
- Airline passengers are using hacker fares to get cheap tickets
- How a DIY enthusiast created a replica of a $126,000 Birkin handbag for his girlfriend
Recommendation
Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
15 Summer Athleisure Looks & Accessories So Cute, You’ll Actually Want To Work Out
Latest Canadian wildfire smoke maps show where air quality is unhealthy now and forecasts for the near future
Stitcher shuts down as podcast industry loses luster
Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
Yusef Salaam, exonerated member of Central Park Five, declares victory in New York City Council race
How Al Pacino’s Pregnant Girlfriend Noor Alfallah Is Relaxing During 3rd Trimester
Biden Put Climate at the Heart of His Campaign. Now He’s Delivered Groundbreaking Nominees